We love our cars, but if the plethora of reality shows about customized vehicles is any indication, we also love to pimp our rides — to paraphrase the title of one early such series. And now comes the latest: Velocity’s “Unique Rides,” premiering Tuesday night at 9, spotlighting the Smithtown custom-car company Will Castro Designs.
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In each episode of UNIQUE RIDES, Will’s talents as a business owner, designer, fabricator and innovator are on display as he and Team Unique unite style, stunning visuals and impeccable craftsmanship into ever vehicle they create. He turns ordinary autos into extraordinary four-wheeled works of art by drawing from years of design experience collaborating with several major manufacturers including Mercedes, Cadillac, Lincoln, General Motors, Pontiac and Nissan. UNIQUE RIDES showcases their amazing process – from design and tear down to the build and reveal – as Castro and his team deliver on the dreams of their discerning clientele.
Season one of UNIQUE RIDES beginning Tuesday, February 2 at 9 PM ET/PT on Velocity features a number of top entertainers and professional athletes who’ve turned to Will for one-of-a-kind automobile designs and builds. Appearing this season are:
Singer, songwriter and dancer Jason Derulo;
F.L. Pro Bowl wider receiver Odell Beckham, Jr.;
B.A. star and N.Y. Knicks forward Carmelo Anthony;
Popular singer and songwriter Austin Mahone;
GRAMMY Award Nominated hip-hop artist Busta Rhymes;
Actor, comedian, producer and screenwriter John Leguizamo;
Professional boxer and former WBO middleweight champion Peter “Kid Chocolate” Quillin; and more.
Velocity has greenlit a new series starring Long Island-based celebrity car designer Will Castro.
“Unique Rides with Will Castro” (working title) will follow the action at his Smithtown, NY, shop as he and his five employees execute the design, tear-down, build and reveal of customized cars for a client base that is 80 percent celebrities and athletes.
He has been outfitting celebrity rides for 25 years, since rapper Erick Sermon (who went to high school with his brother) asked him to customize his Mercedes-Benz for an event at the Apollo Theater in 1989.
“Ever since then, they knew that we were the shop and the person to go to,” Castro tells The Post.
His clients include LeBron James, Carmelo Anthony, P. Diddy, Jeff Gordon, CC Sabathia, 50 Cent, Donald Trump, Pamela Anderson and Austin Mahone.
Over the years, Castro has dealt with all sorts of crazy customization requests (which typically cost $5,000 to $10,000), including an Airstream trailer outfitted with a stripper pole and vibrating bed — but he draws the line at changes that are unsafe.
“With the Unique brand, we want to keep it respectful to the car manufacturers that are building nice cars, so there are certain things I won’t do,” he says.
The series begins filming in June and will premiere on the car-themed cable network in January.
Velocity also plans to debut news shows starring “Biker Build-Off” winner Joe Martin and a series about a team that refurbishes lowriders. Popular series “Bitchin’ Rides” and“Overhaulin’” have been renewed, along with 11 other series.